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March 09, 2005
Name That BMW
After all the hemming and hawing and "the correct answer is" and other stuff, BMW announced that it will build a new crossover vehicle at the Spartanburg plant. According to a recent Automotive News article($), the new model will be a four-door crossover with "sporty handling and a coupe-like exterior." (Whatever that means. I sure hope Joe Sherlock will save me with his ability to cut through glitzy wording and just tell me what the heck this thing will be.)
BMW is being extremely vague about the new model and to say details are sparse is an understatement. BMW's Dr. Burkhard Goeschel (BMW board -- development) says that styling concepts are being considered. All we know is that the current U.S. suppliers for X5 parts will make the components on mystery vehicle Spartanburg.
BMW hasn't even named the new model, yet. Which brings me to my title: Name That BMW! I have decided to run a contest to name the new model, and, yes, there will be a prize. I haven't decided what just yet, but it will be something that even I would want to receive -- which is to say, something good. Of course, I am disclaiming any responsibility for convincing BMW to use the winning name, and am formally declaring that I am running this little contest for my own pleasure and HAVE NO AUTHORIZATION FROM BMW (or anyone else for that matter) to actually name the new model.
That being said, please post your name suggestion in the comment section. In the event of multiple entries of the same name, the person who posted it first gets priority. I am the sole arbiter of who gets the prize, but I promise, it won't be a family member or co-worker. I have lots of friends, so I can't guarantee that the winner won't be a friend. Nonetheless, I assure you that, in this matter, my interests are pure and lighthearted, and I will award the prize to the person submitting the name I like best for Mystery Vehicle Spartanburg.
Posted by E L Eversman at March 9, 2005 03:36 PM
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